Checkout this article in Allure “We know what you’re thinking: Red lips are seductive? Shocking. But seriously, they will instantly make you look bold, self-assured, and up for anything. How to be sexy but understated? Keep the rest of your makeup to a minimum and find a shade that works for your skin tone. (L’Oréal Paris Colour Riche Lipcolour in British Red for fair skin, Yves Saint Laurent Rouge Pur Couture Pure Colour Satiny Radiance Lipstick SPF 15 in 01 for medium, Laura Mercier Crème Lip Colour in Truly Red for darker skin tones.)”